OMAHA, Neb. — The Omaha Supernovas have announced a strategic partnership with BODYARMOR, naming the iconic brand the Official Sports Drink of the franchise for the 2027 season. The wide-ranging partnership will bring BODYARMOR to multiple facets of the organization, establishing a strong presence both on and off the court.
As part of the partnership, BODYARMOR will serve as the primary hydration provider for Supernovas players and coaches throughout the 2027 season. BODYARMOR Sports Drink products will be supplied on the bench during all matches and practices, as well as in the team's locker rooms and training facilities. The brand will also be featured across the Supernovas' hydration equipment, including branded coolers, squeeze bottles and towels on the team bench.
BODYARMOR's presence will extend beyond the sidelines and onto the court at the CHI Health Center. The sports drink brand will receive prominent in-arena visibility through a season-long court logo placement and will be featured on the back of every Supernovas jersey, both home and away, putting BODYARMOR front and center throughout the 2027 campaign.
The partnership also extends beyond the court, with BODYARMOR keeping the entire Supernovas organization fueled throughout the 2027 season. From the front office and coaching staff to the dedicated personnel working behind the scenes, BODYARMOR will be a staple across the franchise.
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About Omaha Supernovas
The Omaha Supernovas are the world’s leading professional volleyball franchise, competing in Major League Volleyball (MLV). Over the past three seasons, the Supernovas have been No. 1 in the world in professional volleyball attendance, drawing unmatched crowds to the CHI Health Center in downtown Omaha. As the driving force in professional volleyball, the Supernovas are redefining success in women’s sports through elite performance, commercial innovation, strategic brand building, and an unwavering commitment to NovasNation and the broader community across Omaha, Nebraska, and beyond.
About BODYARMOR Sports Drink
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a quest to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR Sports Drink is made with coconut water and contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, zero sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; BODYARMOR Flash I.V., the brand’s first-ever rapid rehydration beverage; BODYARMOR Flash I.V. Hydration Boosters, single-serve powder sticks offering consumers the ability to refuel and replenish on-the-go; and most recently, BODYARMOR ZERO SUGAR, a premium sports drink with ZERO sugar and ZERO grams of carbohydrates with NO artificial sweeteners, flavors or dyes.